Name: Brand Risk
Price: 393.95 DKK
Availability: InStock
Author: David Abrahams
ISBN: 9781032837840

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Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin

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Sprog:
Engelsk

ISBN:
9781032837840

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
222

Udgivet:
24. juni 2024

Størrelse:
175x246x15 mm.

Vægt:
384 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 11. december 2024

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Forlænget returret til d. 31. januar 2025

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370,95 kr.

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Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin

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