Name: BrandDigital
Price: 170.95 DKK
Availability: OutOfStock
Author: Allen P. Adamson
ISBN: 9780230617629

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This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.

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Sprog:
Engelsk

ISBN:
9780230617629

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
304

Udgivet:
28. august 2009

Størrelse:
232x155x19 mm.

Vægt:
342 g.

Leveringstid: Ukendt - mangler pt..

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This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.

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