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Branded Content and Entertainment in Advertising - Maria Rodriguez-Rabadan (International University of La Rioja Benito - Bog

af Maria Rodriguez-Rabadan (International University of La Rioja Benito
Branded Content and Entertainment in Advertising af Maria Rodriguez-Rabadan (International University of La Rioja Benito
Bag om Branded Content and Entertainment in Advertising

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032316420
  • Indbinding:
  • Paperback
  • Sideantal:
  • 184
  • Udgivet:
  • 28. november 2024
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 350 g.
  • Kan forudbestilles.
  • 28. november 2024

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  • BLACK WEEK

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This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

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