Udvidet returret til d. 31. januar 2025

Branding and Positioning in Base of the Pyramid Markets in Africa - Charles (University of North Texas Blankson - Bog

- Innovative Approaches

Bag om Branding and Positioning in Base of the Pyramid Markets in Africa

This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138489332
  • Indbinding:
  • Hardback
  • Sideantal:
  • 152
  • Udgivet:
  • 12. september 2019
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 376 g.
  • 2-4 uger.
  • 7. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Branding and Positioning in Base of the Pyramid Markets in Africa

This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

Brugerbedømmelser af Branding and Positioning in Base of the Pyramid Markets in Africa



Find lignende bøger
Bogen Branding and Positioning in Base of the Pyramid Markets in Africa findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.