Name: Branding Only Works on Cattle
Price: 206.95 DKK
Availability: OutOfStock
Author: Jonathan Salem Baskin
ISBN: 9780470742570

Branding Only Works on Cattle af Jonathan Salem Baskin

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Hardback
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206,95 kr.

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Most people don't know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little - if anything - to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software.

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Sprog:
Engelsk

ISBN:
9780470742570

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
272

Udgivet:
16. januar 2009

Størrelse:
163x237x27 mm.

Vægt:
539 g.

Leveringstid: Ukendt - mangler pt..

Forlænget returret til d. 31. januar 2025

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Most people don't know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little - if anything - to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software.

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