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Building Brand Identity - Lynn B. Upshaw - Bog

- A Strategy for Success in a Hostile Marketplace

Bag om Building Brand Identity

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471042204
  • Indbinding:
  • Hardback
  • Sideantal:
  • 368
  • Udgivet:
  • 14. Juli 1995
  • Størrelse:
  • 164x241x28 mm.
  • Vægt:
  • 708 g.
  • 2-3 uger.
  • 3. Juli 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Building Brand Identity

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality.

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