Vi bøger
Levering: 1 - 2 hverdage

Building Brand Value the Playboy Way - S. Gunelius - Bog

Bag om Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230577893
  • Indbinding:
  • Hardback
  • Sideantal:
  • 188
  • Udgivet:
  • 16. september 2009
  • Størrelse:
  • 168x245x17 mm.
  • Vægt:
  • 466 g.
  • 8-11 hverdage.
  • 17. december 2024
Forlænget returret til d. 31. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Brugerbedømmelser af Building Brand Value the Playboy Way



Find lignende bøger
Bogen Building Brand Value the Playboy Way findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.