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Building Brand Value the Playboy Way - S. Gunelius - Bog

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Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230577893
  • Indbinding:
  • Hardback
  • Sideantal:
  • 188
  • Udgivet:
  • 16. September 2009
  • Størrelse:
  • 168x245x17 mm.
  • Vægt:
  • 466 g.
  • 2-3 uger.
  • 18. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

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