Name: Building Customer-brand Relationships
Price: 719.95 DKK
Availability: InStock
Author: Don E. Schultz
ISBN: 9780765617996

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Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.

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Sprog:
Engelsk

ISBN:
9780765617996

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
368

Udgivet:
15. april 2009

Størrelse:
256x180x32 mm.

Vægt:
728 g.

Leveringstid: 2-4 uger.
Forventet levering: 24. december 2024

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Forlænget returret til d. 31. januar 2025

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Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.

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