Business Research Methods - Amit Jain - Bog

Business research methods include many ways of gathering information about an industry, its competition or the opportunities available that are relevant to conducting research. Some methods include scouring the Internet, collecting data at the library, interviewing customers, running surveys and focus groups. The process of undertaking detailed study of all the areas of a business including its customers and the market and effectively using such information gathered in maximizing the sales and profit of the business can be defined as Business Research. The sole purpose behind undertaking Business Research could be for any one or all of the following reasons: Targeting of customers; Understanding of market trends; Better knowledge about production departments; Projection of sales; Gaining knowledge about financial practices; Locating opportunities. For adopting steps to prevent future problems Business research when undertaken helps companies in better understanding of the needs and requirements of the existing and potential customers.