Du sparer 0% ift. normalprisen Spar 0%

Hardback
8-11 hverdage
2.283,95 kr.

Bag om Business-to-Business Brand Management

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.

Vis mere

Sprog:
Engelsk

ISBN:
9781848556706

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
504

Udgivet:
19. juni 2009

Størrelse:
152x229x27 mm.

Vægt:
876 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

Normalpris

BLACK NOVEMBER
2.283,95 kr. + Fragt
~~2.283,95 kr.~~

Medlemspris

2.233,95 kr.

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Business-to-Business Brand Management

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.

Brugerbedømmelser af Business-to-Business Brand Management

Andre købte også..

Find lignende bøger

Bogen Business-to-Business Brand Management findes i følgende kategorier:

Business-to-Business Brand Management - Bog

Beskrivelse af Business-to-Business Brand Management

Brugerbedømmelser af Business-to-Business Brand Management

Gør som tusindvis af andre bogelskere