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Business to Business Marketing Management - Alan Zimmerman - Bog

- A Global Perspective

Bag om Business to Business Marketing Management

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367757946
  • Indbinding:
  • Paperback
  • Sideantal:
  • 520
  • Udgivet:
  • 23. December 2021
  • Udgave:
  • 4
  • Størrelse:
  • 311x174x28 mm.
  • Vægt:
  • 1034 g.
  • 2-3 uger.
  • 30. Juli 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Business to Business Marketing Management

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

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