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Business to Business Marketing Management - Alan Zimmerman - Bog

- A Global Perspective

af Alan Zimmerman
Business to Business Marketing Management af Alan Zimmerman
Bag om Business to Business Marketing Management

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367757946
  • Indbinding:
  • Paperback
  • Sideantal:
  • 520
  • Udgivet:
  • 23. december 2021
  • Udgave:
  • 4
  • Størrelse:
  • 311x174x28 mm.
  • Vægt:
  • 1034 g.
  • 2-3 uger.
  • 9. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Alan Zimmerman

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Beskrivelse af Business to Business Marketing Management

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

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