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Campaigning to the New American Electorate - Marisa Abrajano - Bog

- Advertising to Latino Voters

Bag om Campaigning to the New American Electorate

Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congr

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780804768955
  • Indbinding:
  • Hardback
  • Sideantal:
  • 210
  • Udgivet:
  • 24. April 2010
  • Størrelse:
  • 152x229x458 mm.
  • Vægt:
  • 417 g.
  • 2-3 uger.
  • 9. Oktober 2024
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Beskrivelse af Campaigning to the New American Electorate

Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congr

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