Case Studies for Industrial and Business Marketing

Du sparer 0% ift. normalprisen Spar 0%

Hardback
8-11 hverdage
1.420,95 kr.

Bag om Case Studies for Industrial and Business Marketing

Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses.

Vis mere

Sprog:
Engelsk

ISBN:
9780762301881

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
264

Udgivet:
29. januar 1997

Størrelse:
156x234x15 mm.

Vægt:
548 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

Normalpris

BLACK NOVEMBER
1.420,95 kr. + Fragt
~~1.420,95 kr.~~

Medlemspris

1.370,95 kr.

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Case Studies for Industrial and Business Marketing

Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses.

Brugerbedømmelser af Case Studies for Industrial and Business Marketing

Andre købte også..

Find lignende bøger

Bogen Case Studies for Industrial and Business Marketing findes i følgende kategorier:

Case Studies for Industrial and Business Marketing - Bog

Beskrivelse af Case Studies for Industrial and Business Marketing

Brugerbedømmelser af Case Studies for Industrial and Business Marketing

Gør som tusindvis af andre bogelskere