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Cases on Branding Strategies and Product Development - Sarmistha Sarma - Bog

- Successes and Pitfalls

af Sarmistha Sarma, Sukhvinder Singh
Cases on Branding Strategies and Product Development af Sarmistha Sarma
Bag om Cases on Branding Strategies and Product Development

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466673939
  • Indbinding:
  • Hardback
  • Sideantal:
  • 417
  • Udgivet:
  • 31. December 2014
  • 2-3 uger.
  • 23. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Cases on Branding Strategies and Product Development

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands.

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