Name: Celebrity and the American Political Process
Price: 455.95 DKK
Availability: InStock
Author: Jennifer Brubaker
ISBN: 9781498579742

Celebrity and the American Political Process af Jennifer Brubaker

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This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.

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Sprog:
Engelsk

ISBN:
9781498579742

Forlag:
Lexington Books

Indbinding:
Paperback

Sideantal:
138

Udgivet:
23. marts 2023

Størrelse:
152x8x229 mm.

Vægt:
212 g.

Leveringstid: 2-3 uger.
Forventet levering: 11. december 2024

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This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.

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