Name: Celebrity and the American Political Process
Price: 1162.95 DKK
Availability: InStock
Author: Jennifer Brubaker
ISBN: 9781498579728

Celebrity and the American Political Process af Jennifer Brubaker

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This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.

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Sprog:
Engelsk

ISBN:
9781498579728

Forlag:
Lexington Books

Indbinding:
Hardback

Sideantal:
138

Udgivet:
10. november 2020

Størrelse:
163x228x14 mm.

Vægt:
395 g.

Leveringstid: 2-3 uger.
Forventet levering: 11. december 2024

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This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.

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