Celebrity, Convergence and Transformation

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Hardback
8-11 hverdage
1.785,95 kr.

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Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.

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Sprog:
Engelsk

ISBN:
9781138732537

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
276

Udgivet:
27. juli 2017

Størrelse:
174x246x0 mm.

Vægt:
612 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Beskrivelse af Celebrity, Convergence and Transformation

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.

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