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Celebrity Sells - Hamish Pringle - Bog

Bag om Celebrity Sells

Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470868508
  • Indbinding:
  • Paperback
  • Sideantal:
  • 352
  • Udgivet:
  • 26. Marts 2004
  • Størrelse:
  • 152x227x25 mm.
  • Vægt:
  • 526 g.
  • 2-3 uger.
  • 12. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Celebrity Sells

Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.

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