Name: Choice Models in Marketing
Price: 604.95 DKK
Availability: InStock
Author: Sandeep R. Chandukala
ISBN: 9781601981646

Choice Models in Marketing af Sandeep R. Chandukala

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604,95 kr.

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Examines recent developments in the modelling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. The aim of this book is to lay out the foundations of choice models and discuss recent advances.

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Sprog:
Engelsk

ISBN:
9781601981646

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
100

Udgivet:
28. august 2008

Størrelse:
156x234x5 mm.

Vægt:
154 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Examines recent developments in the modelling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. The aim of this book is to lay out the foundations of choice models and discuss recent advances.

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Business og læring > Marketing

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