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City Branding and Promotion - Waldemar Cudny - Bog

- The Strategic Approach

af Waldemar Cudny

indgår i Routledge Contemporary Perspectives on Urban Growth, Innovation and Change serien

City Branding and Promotion af Waldemar Cudny
Bag om City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367730192
  • Indbinding:
  • Paperback
  • Sideantal:
  • 186
  • Udgivet:
  • 18. December 2020
  • Størrelse:
  • 232x155x18 mm.
  • Vægt:
  • 306 g.
  • 4-7 hverdage.
  • 9. Juli 2024
På lager

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Waldemar Cudny

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Beskrivelse af City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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