Name: City Branding and Promotion
Price: 485.95 DKK
Availability: OutOfStock
Author: Waldemar Cudny
ISBN: 9780367730192

City Branding and Promotion af Waldemar Cudny

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The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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Sprog:
Engelsk

ISBN:
9780367730192

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
186

Udgivet:
18. december 2020

Størrelse:
232x155x18 mm.

Vægt:
306 g.

Leveringstid: Nyt oplag forberedes af forlaget.

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Beskrivelse af City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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