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City Branding and Promotion - Waldemar Cudny - Bog

- The Strategic Approach

af Waldemar Cudny

indgår i Routledge Contemporary Perspectives on Urban Growth, Innovation and Change serien

City Branding and Promotion af Waldemar Cudny
Bag om City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138488106
  • Indbinding:
  • Hardback
  • Sideantal:
  • 186
  • Udgivet:
  • 2. Maj 2019
  • Størrelse:
  • 242x163x12 mm.
  • Vægt:
  • 424 g.
  • 2-3 uger.
  • 18. Juli 2024
På lager

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Waldemar Cudny

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Beskrivelse af City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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