Name: City Branding and Promotion
Price: 1774.95 DKK
Availability: InStock
Author: Waldemar Cudny
ISBN: 9781138488106

City Branding and Promotion af Waldemar Cudny

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The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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Sprog:
Engelsk

ISBN:
9781138488106

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
186

Udgivet:
2. maj 2019

Størrelse:
242x163x12 mm.

Vægt:
424 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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