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Compassion, Inc. - Mara Einstein - Bog

- How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

af Mara Einstein
Compassion, Inc. af Mara Einstein
Bag om Compassion, Inc.

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780520266520
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 26. April 2012
  • Størrelse:
  • 158x229x20 mm.
  • Vægt:
  • 464 g.
  • Ukendt - mangler pt..

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Compassion, Inc.

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.

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