Name: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Price: 639.95 DKK
Availability: InStock
Author: Stuart St P Slatter
ISBN: 9781138971363

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) af Stuart St P Slatter

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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

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Sprog:
Engelsk

ISBN:
9781138971363

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
152

Udgivet:
11. december 2015

Størrelse:
156x234x8 mm.

Vægt:
453 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

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