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Compulsive Buying - Trevor A. Smith - Bog

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Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781793645753
  • Indbinding:
  • Paperback
  • Sideantal:
  • 166
  • Udgivet:
  • 29. august 2023
  • Størrelse:
  • 153x230x11 mm.
  • Vægt:
  • 272 g.
  • 8-11 hverdage.
  • 17. januar 2025
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Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

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