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Connected Marketing - Paul Marsden - Bog

Bag om Connected Marketing

Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750666343
  • Indbinding:
  • Paperback
  • Sideantal:
  • 320
  • Udgivet:
  • 9. november 2005
  • Størrelse:
  • 155x234x18 mm.
  • Vægt:
  • 456 g.
  • 8-11 hverdage.
  • 12. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Connected Marketing

Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth.

Brugerbedømmelser af Connected Marketing



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