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Consumer Behaviour and Social Network Sites - Sarah Zaraket - Bog

af Sarah Zaraket

indgår i Routledge Focus on Business and Management serien

Consumer Behaviour and Social Network Sites af Sarah Zaraket
Bag om Consumer Behaviour and Social Network Sites

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9780367532864
  • Indbinding:
  • Paperback
  • Sideantal:
  • 98
  • Udgivet:
  • 1. August 2022
  • Størrelse:
  • 216x10x138 mm.
  • Vægt:
  • 150 g.
  • 2-3 uger.
  • 23. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

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