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Bag om Consumer Engineering, 1920s–1970s

Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

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Sprog:
Engelsk

ISBN:
9783030145637

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
296

Udgivet:
14. juni 2019

Udgave:
12019

Størrelse:
155x235x0 mm.

Vægt:
629 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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Beskrivelse af Consumer Engineering, 1920s–1970s

Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

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