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Consumer Research for Museum Marketers - Margot A. Wallace - Bog

- Audience Insights Money Can't Buy

af Margot A. Wallace
Consumer Research for Museum Marketers af Margot A. Wallace
Bag om Consumer Research for Museum Marketers

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780759118096
  • Indbinding:
  • Paperback
  • Sideantal:
  • 160
  • Udgivet:
  • 16. Januar 2010
  • Størrelse:
  • 154x227x12 mm.
  • Vægt:
  • 304 g.
  • 2-3 uger.
  • 18. Oktober 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Consumer Research for Museum Marketers

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

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