Name: Consumer Research for Museum Marketers
Price: 466.95 DKK
Availability: InStock
Author: Margot A. Wallace
ISBN: 9780759118096

Consumer Research for Museum Marketers af Margot A. Wallace

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Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

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Sprog:
Engelsk

ISBN:
9780759118096

Forlag:
AltaMira Press

Indbinding:
Paperback

Sideantal:
160

Udgivet:
16. januar 2010

Størrelse:
154x227x12 mm.

Vægt:
304 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

Forlænget returret til d. 31. januar 2025

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Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

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