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Bag om Consumer Vulnerability

This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.

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Sprog:
Engelsk

ISBN:
9781138501164

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
190

Udgivet:
8. november 2017

Størrelse:
174x246x0 mm.

Vægt:
453 g.

Leveringstid: 2-4 uger.
Forventet levering: 17. december 2024

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This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.

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