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Contemporary Product Development - Keith Edmund Ferguson - Bog

- A Focus on Innovation

Bag om Contemporary Product Development

Engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework emphasizes two key practices for innovative product development - speed and creating aura.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781516524464
  • Indbinding:
  • Paperback
  • Sideantal:
  • 464
  • Udgivet:
  • 30. november 2019
  • 8-11 hverdage.
  • 10. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Contemporary Product Development

Engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework emphasizes two key practices for innovative product development - speed and creating aura.

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