Name: Contingency Factors of Marketing-Mix Standardization
Price: 715.95 DKK
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Author: Roxana Codita
ISBN: 9783834925961

Contingency Factors of Marketing-Mix Standardization af Roxana Codita

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This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.

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Sprog:
Engelsk

ISBN:
9783834925961

Forlag:
Springer Fachmedien Wiesbaden

Indbinding:
Paperback

Sideantal:
312

Udgivet:
9. december 2010

Udgave:
2011

Størrelse:
210x148x17 mm.

Vægt:
403 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 29. november 2024

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This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.

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