Continuing to Broaden the Marketing Concept

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Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

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Sprog:
Engelsk

ISBN:
9781787548251

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
328

Udgivet:
17. september 2020

Størrelse:
238x162x26 mm.

Vægt:
594 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

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