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Corporate Communication - Michael Goodman - Bog

- Critical Business Asset for Strategic Global Change

af Michael Goodman
Corporate Communication af Michael Goodman
Bag om Corporate Communication

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9781433119255
  • Indbinding:
  • Paperback
  • Sideantal:
  • 229
  • Udgivet:
  • 17. december 2014
  • Udgave:
  • Størrelse:
  • 255x180x15 mm.
  • Vægt:
  • 488 g.
  • 2-3 uger.
  • 12. december 2024
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Prøv i 30 dage for 45 kr.
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Beskrivelse af Corporate Communication

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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