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Corporate Communication - Michael Goodman - Bog

- Critical Business Asset for Strategic Global Change

Bag om Corporate Communication

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9781433119255
  • Indbinding:
  • Paperback
  • Sideantal:
  • 229
  • Udgivet:
  • 17. december 2014
  • Udgave:
  • Størrelse:
  • 255x180x15 mm.
  • Vægt:
  • 488 g.
  • 2-3 uger.
  • 26. november 2024
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Beskrivelse af Corporate Communication

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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