Name: Corporate Communication
Price: 2393.95 DKK
Availability: InStock
Author: Michael Goodman
ISBN: 9781433119262

Corporate Communication af Michael Goodman

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This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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Sprog:
Engelsk

ISBN:
9781433119262

Forlag:
Peter Lang Publishing Inc

Indbinding:
Hardback

Sideantal:
229

Udgivet:
30. december 2014

Udgave:

Størrelse:
259x184x19 mm.

Vægt:
626 g.

Leveringstid: 2-3 uger.
Forventet levering: 12. december 2024

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This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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