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Creating the Strategy - Rennie Gould - Bog

- Winning and Keeping Customers in B2B Markets

af Rennie Gould
Creating the Strategy af Rennie Gould
Bag om Creating the Strategy

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to create competitive advantage.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749466145
  • Indbinding:
  • Paperback
  • Sideantal:
  • 248
  • Udgivet:
  • 3. august 2012
  • Størrelse:
  • 151x231x15 mm.
  • Vægt:
  • 388 g.
  • Ukendt - mangler pt..

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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to create competitive advantage.

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