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Creative Marketing - I. Fillis - Bog

- An Extended Metaphor for Marketing in a New Age

Bag om Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403941909
  • Indbinding:
  • Hardback
  • Sideantal:
  • 161
  • Udgivet:
  • 10. november 2005
  • Udgave:
  • 2006
  • Størrelse:
  • 140x216x14 mm.
  • Vægt:
  • 375 g.
  • 8-11 hverdage.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.

Brugerbedømmelser af Creative Marketing



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