Name: CRM Systems in Industrial Companies
Price: 1153.95 DKK
Availability: InStock
Author: A. Perna
ISBN: 9781137335654

CRM Systems in Industrial Companies af A. Perna

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Hardback
8-11 hverdage
1.153,95 kr.

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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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Sprog:
Engelsk

ISBN:
9781137335654

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
249

Udgivet:
28. marts 2014

Størrelse:
219x180x20 mm.

Vægt:
446 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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