Black November: Store besparelser hele måneden Vi fejrer Black Friday hele november måned med store besparelser
Udvidet returret til d. 31. januar 2025
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Cross-Cultural Brand Personality and Brand Desirability

Cross-Cultural Brand Personality and Brand Desirability - Corinna Colette Vellnagel - Bog

- An Empirical Approach to the Role of Culture on this Mediated Interplay

af Corinna Colette Vellnagel

indgår i Markenkommunikation Und Beziehungsmarketing serien

Cross-Cultural Brand Personality and Brand Desirability af Corinna Colette Vellnagel
Bag om Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658311773
  • Indbinding:
  • Paperback
  • Sideantal:
  • 251
  • Udgivet:
  • 14. august 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 27. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Corinna Colette Vellnagel

Vis alle bøger af Corinna Colette Vellnagel

Beskrivelse af Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.

Brugerbedømmelser af Cross-Cultural Brand Personality and Brand Desirability



Andre købte også..
Find lignende bøger
Bogen Cross-Cultural Brand Personality and Brand Desirability findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.