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Cultural Perspectives in a Global Marketplace - Bog

- Proceedings of the 2010 Cultural Perspectives in Marketing Conference

indgår i Developments in Marketing Science: Proceedings of the Academy of Marketing Science serien

Cultural Perspectives in a Global Marketplace
Bag om Cultural Perspectives in a Global Marketplace

This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319186955
  • Indbinding:
  • Hardback
  • Sideantal:
  • 145
  • Udgivet:
  • 31. maj 2015
  • Udgave:
  • 2016
  • Vægt:
  • 714 g.
  • 2-3 uger.
  • 2. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Cultural Perspectives in a Global Marketplace

This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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