Cultural Perspectives in a Global Marketplace

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This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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Sprog:
Engelsk

ISBN:
9783319186955

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
145

Udgivet:
31. maj 2015

Udgave:
2016

Vægt:
714 g.

Leveringstid: 2-3 uger.
Forventet levering: 9. december 2024

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This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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