Name: Customer Relationship Management
Price: 1780.95 DKK
Availability: InStock
Author: Gerhard Raab
ISBN: 9780754671565

Customer Relationship Management af Gerhard Raab

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Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.

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Sprog:
Engelsk

ISBN:
9780754671565

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
216

Udgivet:
28. april 2008

Størrelse:
165x240x18 mm.

Vægt:
532 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.

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