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Customer Relationship Management - Gerhard Raab - Bog

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Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032838021
  • Indbinding:
  • Paperback
  • Sideantal:
  • 214
  • Udgivet:
  • 24. juni 2024
  • Størrelse:
  • 155x233x14 mm.
  • Vægt:
  • 338 g.
  • 4-7 hverdage.
  • 9. januar 2025
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Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Customer Relationship Management

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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