Name: Customer Relationship Management
Price: 354.95 DKK
Availability: InStock
Author: Gerhard Raab
ISBN: 9781032838021

Customer Relationship Management af Gerhard Raab

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Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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Sprog:
Engelsk

ISBN:
9781032838021

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
214

Udgivet:
24. juni 2024

Størrelse:
155x233x14 mm.

Vægt:
338 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 23. november 2024

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Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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