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Dealing with consumer uncertainty - Karin Bergmann - Bog

- Public Relations in the Food Sector

af Karin Bergmann

indgår i Gesunde Ernahrung Healthy Nutrition serien

Dealing with consumer uncertainty af Karin Bergmann
Bag om Dealing with consumer uncertainty

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783540425298
  • Indbinding:
  • Hardback
  • Sideantal:
  • 220
  • Udgivet:
  • 11. januar 2002
  • Udgave:
  • 2002
  • Størrelse:
  • 155x235x14 mm.
  • Vægt:
  • 1150 g.
  • 8-11 hverdage.
  • 19. marts 2025
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Beskrivelse af Dealing with consumer uncertainty

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how.

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