Name: Debates in Marketing Orientation
Price: 658.95 DKK
Availability: InStock
Author: Bilgehan (Istanbul Arel University Bozkurt
ISBN: 9781787698369

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658,95 kr.

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This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

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Sprog:
Engelsk

ISBN:
9781787698369

Forlag:
Emerald Publishing Limited

Indbinding:
Paperback

Sideantal:
240

Udgivet:
14. Januar 2019

Størrelse:
197x129x28 mm.

Vægt:
262 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 19. Oktober 2024

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608,95 kr.

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This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

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