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Developments in Australasian Marketing - Bog

indgår i Advances in International Marketing serien

Developments in Australasian Marketing
Bag om Developments in Australasian Marketing

Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780762306367
  • Indbinding:
  • Hardback
  • Sideantal:
  • 344
  • Udgivet:
  • 1. Februar 2001
  • Størrelse:
  • 156x234x20 mm.
  • Vægt:
  • 659 g.
  • 2-4 uger.
  • 28. Maj 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Developments in Australasian Marketing

Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.

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