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Differential Games in Marketing - Steffen Jorgensen - Bog

af Steffen Jorgensen, Georges Zaccour

indgår i International Series in Quantitative Marketing serien

Differential Games in Marketing af Steffen Jorgensen
Bag om Differential Games in Marketing

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781461347248
  • Indbinding:
  • Paperback
  • Sideantal:
  • 176
  • Udgivet:
  • 3. Oktober 2012
  • Udgave:
  • 12004
  • Størrelse:
  • 235x155x11 mm.
  • Vægt:
  • 308 g.
  • 8-11 hverdage.
  • 3. Oktober 2024
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Beskrivelse af Differential Games in Marketing

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.

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