Digital Marketing and Branding of Assets in São Tomé and Príncipe - Carlos Fernandes Paquete - Bog

The islands of São Tomé and Príncipe have always been known as the "wonderful islands" and the "chocolate islands".This book aims to give sustainability to the above-mentioned designations, with the support of intellectual property assets (Trademarks, Patents, Industrial Designs, Utility Models, new plant varieties, Geographical Indications / DO, Traditional Knowledge and Copyright and Related Rights through the preservation of the environment of the historical cultural heritage of São Tomé and Príncipe.