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  4. Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo - Wei Feng - Bog

- An Integrated Sociolinguistics Approach

af Wei Feng
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo af Wei Feng
Bag om Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789811351471
  • Indbinding:
  • Paperback
  • Sideantal:
  • 152
  • Udgivet:
  • 9. december 2018
  • Udgave:
  • 12017
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 9. november 2024
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This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

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