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E-commerce for Malaysian SMEs in Selected Services - Tham Siew Yean - Bog

- Barriers and Benefits

af Tham Siew Yean

indgår i Trends in Southeast Asia serien

E-commerce for Malaysian SMEs in Selected Servicesaf Tham Siew Yean
Bag om E-commerce for Malaysian SMEs in Selected Services

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789814881395
  • Indbinding:
  • Paperback
  • Sideantal:
  • 40
  • Udgivet:
  • 30. Januar 2020
Leveringstid: Ukendt - mangler pt.

Bag om Tham Siew Yean

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Beskrivelse af E-commerce for Malaysian SMEs in Selected Services

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.

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