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Eating the Big Fish - Adam (The Challenger Project) Morgan - Bog

- How Challenger Brands Can Compete Against Brand Leaders

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Eating the Big Fish af Adam (The Challenger Project) Morgan
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A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470238271
  • Indbinding:
  • Hardback
  • Sideantal:
  • 368
  • Udgivet:
  • 3. marts 2009
  • Udgave:
  • 2
  • Størrelse:
  • 161x237x30 mm.
  • Vægt:
  • 676 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

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