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EDLP versus Hi-Lo Pricing Strategies in Retailing - Sabine El Husseini - Bog

- Literature Review and Empirical Examinations in the German Retail Market

Bag om EDLP versus Hi-Lo Pricing Strategies in Retailing

This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631643570
  • Indbinding:
  • Hardback
  • Sideantal:
  • 127
  • Udgivet:
  • 24. april 2014
  • Udgave:
  • Størrelse:
  • 217x157x14 mm.
  • Vægt:
  • 312 g.
  • 2-3 uger.
  • 2. december 2024
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Beskrivelse af EDLP versus Hi-Lo Pricing Strategies in Retailing

This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

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